The Heart Of Gaming

The Heart of Gaming is an amusement arcade in London. The arcade's most recent venue opened in 2017 in the Whitgift Centre of Croydon, although in July 2019 its arcade became closed to the public following the sudden takeover of the Croydon Village Outlet.

The Heart of Gaming is one of the few remaining video arcades in London.The Heart of Gaming features a different pricing system to most traditional video game arcades: customers pay a flat entry fee enabling them to play on all the machines in the venue until it closes, unlike the classic coin-operated system where entry is free but customers must insert coins into each machine in order to play it.